Full-Stack Internet Marketing for Law Firms
For many law firms, you have to rely on Google to drive local traffic to your business. But what if your WordPress site currently doesn’t sit at the top of search results? How do you get potential clients to notice your law firm? Well, Google has an answer for that and it’s called Google My Business. Think of it like another home page for your website. Rather than hope that consumers are willing to sift through pages of search results to find your firm, you can use this business listing tool to place it front and center in search. 10 Reasons Your Law Firm Needs a Google My Business Page TodayI know, I know… You’re probably thinking, “Great. Another social media platform I need to set up and manage.” But this is different. Yes, Google My Business exists outside of your website. But, no, it’s not a social media platform (Google has Google+ for that). Think of this as a mini website or billboard for your law firm – one that, when optimized well, will show up at the top of local search results. If you’re not sold on the idea of creating yet another web property for your firm, consider the following reasons to turn your attention to Google My Business this year:
How to Set Up a Google My Business Page for Your Law FirmWe’ve already seen why a Google My Business page is essential for your local law firm, so let’s review how quick, easy, and painless it is to get one up and running. Step 1: Search for Your FirmBefore you create a new Google My Search listing, be sure there isn’t one already created. To confirm, run a search in Google for your law firm’s name. If a Knowledge Graph pops up on the right with expanded details of your business, then the profile exists. Click on “Claim this business” and take over ownership rights. Step 2: Create a New PageIf a Google My Business listing doesn’t exist, then it’s time to create one from-scratch. Step 3: Fill in the DetailsGoogle will lead you through a series of questions to populate your listing with relevant data. Enter the name of your law firm: Provide the address of your firm. If you have more than one location, create separate My Business listings for them: Make sure the pin drops in the right spot: Choose a category for your business: Want clients to call you and visit your website? Enter that here: Step 4: Verify the ListingGoogle requires that all Google My Business pages be verified by the owner of the business at the exact address of the business. In the next step, confirm the location of your law firm’s offices and request that a postcard be sent to your address: You will then receive a postcard in the mail with a PIN. Follow the directions on the card and confirm your page. Step 5: Add Other Relevant DetailsOnce your account is verified, add other relevant details like hours of operation, additional categories under which your firm falls, etc. You should also upload photos here. Your firm’s logo is one that should definitely be included. Add a cover photo as well. This could be a photo of the firm’s offices or your team. Upload other high-quality and professional photos as you see fit. Step 6: Monitor and Manage the ListingFirst, review the Settings for your page. Set up automated alerts for:
This will take some of the work out of monitoring your page for activity. Then, make sure you acquaint yourself with the Insights for your page. These will tell you about how many people view your listing, where they encounter it (in search, Maps, Google+, etc.), and so on. In SumWhen a consumer finds your law firm in Google search results, your Google My Business page is often the first impression they receive when they encounter it. So, if you have an incomplete profile that looks like a ghost town, what does that say about you? Take the time to create a complete Google My Business profile for your law firm and give your business a competitive advantage in local search. The post Is Google My Business the New Home Page for Your Law Firm? appeared first on Trial Law Digital. via Blogger Is Google My Business the New Home Page for Your Law Firm?
0 Comments
Leave a Reply. |